Transformers Dark of the Moon 2011

Transformers: Dark of the Moon is a 2011 American science fiction action film based on the Transformers toy line. First released on June 23, 2011, it is the third installment of the live-action Transformers film series. Like its predecessors, Transformers and Transformers: Revenge of the Fallen, Transformers: Dark of the Moon is directed by Michael Bay and produced by Steven Spielberg. The film's story is set three years after the events of the second film, with the Autobots, during their collaboration with the NEST (Networked Elements: Supporters and Transformers) military force, discovering a hidden alien technology in possession of humans, which had been found by Apollo 11 on the Moon, 42 years prior. However, the Decepticons unveil a plan to use the technology to enslave Humanity in order to bring back Cybertron, the home planet of the Transformers.

Shia LaBeouf, Josh Duhamel, Tyrese Gibson, and John Turturro reprised their starring roles, with Peter Cullen and Hugo Weaving returning as the voices of Optimus Prime and Megatron, and Kevin Dunn and Julie White reprising their roles as the parents of the main protagonist, Sam Witwicky. English model Rosie Huntington-Whiteley replaced Megan Fox as the lead female character; the cast also saw the additions of Patrick Dempsey, John Malkovich, Ken Jeong, and Frances McDormand. As well with Leonard Nimoy, Keith Szarabajka, Ron Bottitta, John DiMaggio, George Coe, Francesco Quinn, James Remar, and Greg Berg who joined the film's voice cast. The script was written by Ehren Kruger, who also collaborated on the narrative of the second film of the series. Bay stated this would be his last installment in the series. Dark of the Moon was shot with both regular 35mm film cameras and specially developed 3-D cameras, with filming locations including Indiana, Washington, D.C., Moscow, Florida, and Chicago. The film was rendered specifically for 3-D, and the visual effects involved more complex robots which took longer to render.

In May 2011, it was announced that Paramount Pictures moved Transformers: Dark of the Moon's release date of July 1, 2011, to June 29, in order to receive an early response to footage. The film was then released nationwide one day earlier, June 28, in selected 3-D and IMAX theaters, to open exclusively one night before its official global release, and one day later in wide release, in both, 2-D and 3-D formats, including IMAX 3D, and featuring Dolby Surround 7.1 sound.

Critical reception of the film was mixed to negative, with several critics calling it better than Revenge of the Fallen and praising the film's visuals and 3-D action sequences, but criticizing its writing, acting, and length. Dark of the Moon grossed $1.12 billion worldwide, and is currently the fourth highest-grossing film of all time, the second highest grossing film of 2011 (behind Harry Potter and the Deathly Hallows – Part 2), the highest grossing film in the Transformers series, and the tenth film to gross over $1 billion.

A sequel to the film, directed once again by Micahel Bay, is scheduled for release in June 2014.

Plot

In 1961, the Ark, a Cybertronian spacecraft carrying an invention capable of ending the war between the philanthropic Autobots and the malevolent Decepticons, crash lands on the dark side of Earth's Moon. The crash is detected on Earth by NASA, and President John F. Kennedy authorizes a mission to put a man on the Moon as a cover for investigating the craft. In 1969, the crew of Apollo 11 lands on the Moon.

In the present, the Autobots assist the United States military in preventing conflicts around the globe. During a mission to Chernobyl, to investigate suspected alien technology, Optimus Prime finds a fuel cell from the Ark, discovering that it had survived its journey from Cybertron. The Autobots are attacked by Shockwave, who manages to escape. After learning of the top-secret mission to the Moon, the Autobots travel there to explore the Ark. They discover a comatose Sentinel Prime – Optimus' predecessor as leader of the Autobots – and the Pillars he created as a means of establishing a Space Bridge between two points to teleport matter. After returning to Earth, Optimus uses the energy of his Matrix of Leadership to revive Sentinel Prime.

Meanwhile, Sam Witwicky is frustrated that he is unable to work with the Autobots and is failing to find a job. He also becomes envious of the close relationship between his new girlfriend, Carly Spencer, and her boss Dylan Gould. After finding work, Sam is provided information by his eccentric co-worker Jerry Wang about the Ark, before Jerry is assassinated by the Decepticon Laserbeak. Sam contacts the now-independently wealthy Seymour Simmons, and together they realize that the Decepticons and their leader, Megatron, are murdering people connected to the American and Russian space missions to the Ark. They locate two surviving Russian cosmonauts, who reveal satellite photos of hundreds of Pillars being stockpiled on the Moon. Sam realizes that the Decepticons raided the Ark long before the Autobots' mission and intentionally left Sentinel and five Pillars behind to lure the Autobots into a trap – Sentinel being the key to activating the Pillars and the Decepticons lacking the means to revive him. The Autobots rush to return Sentinel to their base for protection but Sentinel betrays them and kills the Autobot Ironhide, revealing he had made a deal with Megatron to ensure the survival of the Cybertronian race.

Sentinel uses the Pillars to transport hundreds of concealed Decepticons from the Moon to Earth, and Carly is captured by Gould, who is revealed to be in the service of the Decepticons. The Autobots are exiled from Earth at the demand of the Decepticons to avoid war, but as their ship leaves Earth it is destroyed by Megatron's second-in-command, Starscream, seemingly killing the Autobots. The Decepticons, led by Megatron and Sentinel, seize Chicago as their agents place Pillars around the world. Gould reveals to Carly that the Decepticons plan to transport their homeworld of Cybertron to the Milky Way, then to enslave humanity and use Earth's resources to rebuild their world. Sam teams with USAF Chief Robert Epps to go into Chicago to save Carly, but they are nearly killed by Decepticon forces before the Autobots intervene, revealing they concealed themselves during the launch of their ship to convince the Decepticons they were destroyed.

Working together, the Autobots and human soldiers manage to rescue Carly and destroy Laserbeak, Soundwave, Barricade, Starscream, and Shockwave, with Optimus using Shockwave's arm-cannon to blast the Control Pillar, disabling the Space Bridge. Sam confronts Gould as he reactivates the Control Pillar, and knocks Gould into the Pillar, fatally electrocuting him. Bumblebee and Ratchet arrive and destroy the Control Pillar, permanently disabling the Bridge and causing the partially transported Cybertron to implode. Optimus and Sentinel fight while Carly convinces Megatron that he will be replaced as leader of the Decepticons by Sentinel. Sentinel severs Optimus' right arm, and is about to execute him when Megatron intervenes, incapacitating Sentinel. Megatron invokes Optimus for a truce, having the desire to become the one-in-charge again. Optimus attacks Megatron, knowing Megatron's true intentions, decapitating and killing him. Sentinel pleads for his life but Optimus executes him too, for betraying his own principles. With the Decepticons defeated, Carly and Sam are reunited and the Autobots accept that with Cybertron gone, Earth is now their home

Development

As a preemptive measure before the release of Transformers: Revenge of the Fallen, Michael Lucchi and Paramount Pictures announced on March 16, 2009, that a third film would be released in IMAX 3D on July 1, 2011, which earned a surprised response from director Michael Bay:

I said I was taking off a year from Transformers. Paramount made a mistake in dating Transformers 3—they asked me on the phone—I said yes to July 1—but for 2012—whoops! Not 2011! That would mean I would have to start prep in September. No way. My brain needs a break from fighting robots.

Screenwriters Roberto Orci and Alex Kurtzman, who had worked on the two previous Transformers films, declined to return for the third film, with Kurtzman declaring that "the franchise is so wonderful that it deserves to be fresh, all the time. We just felt like we’d given it a lot and didn’t have an insight for where to go with it next. Revenge of the Fallen's co-writer Ehren Kruger became the sole screenwriter for Dark of the Moon. Kruger had frequent meetings with Industrial Light & Magic's (ILM) visual effects producers, who suggested plot points such as the scenes in Chernobyl.

On October 1, 2009, Bay revealed that Transformers: Dark of the Moon had already gone into pre-production, and its planned release was back to its originally intended date of July 1, 2011, rather than 2012. Due to the revived interest in 3-D technology brought in by the success of Avatar, talks between Paramount, ILM, and Bay had considered the possibility of the next Transformers film being filmed in 3-D, and testing was performed to bring the technology into Bay's work. Bay originally was not much interested in the format as he felt it did not fit his "aggressive style" of filmmaking, but he was convinced after talks with Avatar director James Cameron, who even offered the technical crew from that film. Cameron reportedly told Bay about 3-D, "You gotta look at it as a toy, it's another fun tool to help get emotion and character and create an experience. Bay was reluctant to film with 3-D cameras since in test he found them to be too cumbersome for his filming style, but he did not want to implement the technology in post production either since he was not pleased with the results. In addition to using the 3-D Fusion camera rigs developed by Cameron's team, Bay and the team spent nine months developing a more portable 3-D camera that could be brought into location.

In a hidden extra for the Blu-ray version of Revenge of the Fallen, Bay expressed his intention to make Transformers 3 not necessarily larger than Revenge of the Fallen, but instead deeper into the mythology, to give it more character development, and to make it darker and more emotional. Unicron is briefly shown in a secret Transformers 3 preview feature in the Revenge of the Fallen Blu-ray disc. Ultimately, the producers decided to forgo a plot involving the planet-eating transformer, and no further comments were ever made on the subject. Having been called Transformers 3 up to that point, the film's final title was revealed to be Dark of the Moon in October 2010. After Revenge of the Fallen was almost universally panned by critics, Bay acknowledged the general flaws of the script, having blamed the 2007–2008 Writers Guild of America strike prior to the film for many problems. Bay promised to not have the "dorky comedy" from the last film. On March 19, 2010, the script was said to be finished.

Casting

Megan Fox was originally attached to the film, and Patrick Dempsey's role as Dylan Gould was to be the employer of Fox's character, Mikaela Banes. According to various published sources, Fox's absence from the film was due to Bay ultimately choosing not to renew her role in light of her comparing him and his work ethics to Adolf Hitler, although representatives for the actress said that it was her decision to leave the film franchise. Bay later revealed that Fox's comments particularly angered executive producer Steven Spielberg, which affected Bay's decision to remove her. "I wasn't hurt," Bay stated, "because I know that's just Megan. Megan loves to get a response. And she does it in kind of the wrong way. I'm sorry, Megan. I'm sorry I made you work twelve hours. I'm sorry that I'm making you show up on time. Movies are not always warm and fuzzy. With Fox not reprising her role, Rosie Huntington-Whiteley was chosen to play Sam's new love interest. Ramón Rodríguez was initially planned to be in the film, in a role bigger than the one he had in Revenge of the Fallen, but he was dropped during early production. Shia LaBeouf stated that this would be his last film in the series, also concluding that director Michael Bay will not return for a fourth installment. Though it was later confirmed that Bay would return as director in the fourth film. A few well-known actors such as John Malkovich and Frances McDormand also gained selected roles for the film. Malkovich explains: "I play a guy called Bruce Brazos, who's just a loudmouth, kind of business man who's Shia's character's boss. Who's just a jerk, and a kind of a loud one. But a fun character. Nice. It was fun. Very, very enjoyable, just with Shia, Rosie a little bit, and with John Turturro. So, for me, it was a blast. Another well-known actor, Ken Jeong, was cast as an eccentric co-worker and stalker of the film's protagonist. Jeong described the film, "Yeah, it's a small role in Transformers but yeah. I had an out of body experience working on that one because I just couldn't believe I was there. Still, that was not a thing where oh, I'm going to be a part of a blockbuster franchise like Transformers 3 or even now Hangover 2 for that matter. So I can't believe I'm a part of these franchises in any way. It was amazing. Michael Bay is brilliant and it'll blow your mind.

Themes and inspirations

Unlike the two previous Transformers installments, which were based solely on the script writers' endemic story, Transformers: Dark of the Moon was based on a novel called Transformers: Ghosts of Yesterday, written by Alan Dean Foster. The novel is a prequel to the 2007 film Transformers.[33] It follows the same story structure as Dark of the Moon, being set in 1969, the year of Apollo 11. The story structure differs slightly, though, because the novel was written merely as prequel to the first film.

Due to the critically panned Transformers: Revenge of the Fallen, Bay decided to remove the characters called the Twins entirely from Dark of the Moon: "This one really builds to a final crescendo. It's not three multiple endings. One thing we're getting rid of is what I call the dorky comedy. [The twins are] basically gone. Due to fan rumors that the Twins would actually be in the film, the director made a public $25,000 "bet" that the Twins would not be seen in Dark of the Moon.

Bay acknowledged that Revenge of the Fallen was "disappointing to the fans" and stated that he "doesn't want the third one to suck. Bay stated that he wanted Dark of the Moon's final battle to be more geographic and feature a "small group of heroes" like Ridley Scott's war-drama Black Hawk Down.. Bay also decided to include Shockwave because he considers the character "bad" and "He's got a much bigger gun [than Megatron and is] a little bit more vicious. In accordance to The A.V. Club, the film had several minor story inspirations from the 80's cartoon The Transformers, including the usage of a Space Bridge, and the "kicking the Autobots out.

Similar to the previous two installments, the film was told in the human point-of-view to engage the audience. Sam Witwicky's previous love interest, played by Megan Fox, was fired due to her description of director Bay's work ethics on the set of the franchise. Rosie Huntington-Whiteley was chosen to play Sam's love interest in the third installment instead. Bay wanted Sam to have a girlfriend like in the first two films. Actor Shia LaBeouf stated that the additions of Huntington-Whiteley and new characters allows Dark of the Moon to keep the "magic" of the first film.

Dark of the Moon also had numerous Star Trek references, partly because scriptwriter Ehren Kruger was a "big Star Trek geek, but also as a nod to the fact that new character Sentinel Prime was voiced by Leonard Nimoy, who originated the iconic role of Spock on Star Trek and voiced Galvatron in The Transformers: The Movie. The first Star Trek reference is when refugee robots Brains and Wheelie, who live in Sam and Carly's apartment complex, are watching TOS episode "Amok Time"; Wheelie comments "I've seen this one. It's the one where Spock goes nuts. The second reference is when Sam meets his girlfriend, Carly Spencer at work, and is being introduced to Carly's employer, Dylan Gould, Sam marvels at their workplace: "It's a beautiful building you guys have. Like the Starship Enterprise in here. The third reference is when Bumblebee says goodbye to Sam at Cape Canaveral: the words "my friend" are sampled from Spock in Star Trek II: The Wrath of Khan ("You are...my friend. I am and always shall be yours.").[38] The fourth and final reference is when Sentinel Prime activates the Control Pillar, quoting Spock's maxim in Star Trek II and Star Trek III: The Search For Spock, "The needs of the many outweigh the needs of the few

Filming

Transformers: Dark of the Moon cost a reported $195 million to produce, with the cost of the 3-D filming accounting for $30 million of the budget. Preparation for filming began on April 7, 2010 in Northwest Indiana, specifically around Gary, which portrayed Ukraine in the film. Principal photography commenced on May 18, 2010, with shooting locations including Chicago, Florida, and Moscow. The first six weeks were spent in Los Angeles: locations included Sherman Oaks, Fourth Avenue and 5. Main. The next four weeks were spent in Chicago. Locations filmed in Chicago included LaSalle Street, Michigan Avenue, Bacino's of Lincoln Park at 2204 North Lincoln Avenue and around the Willis Tower.[43] The scenes set in Michigan Ave featured a substantial amount of pyrotechnics and stunt work. Filming in Detroit was planned to take place in August but the Chicago shoot was extended until September 1. In late September the production moved to Florida, just before the launch of Space Shuttle mission STS-133.

While filming in Washington, D.C., the crew shot on the National Mall, and Bay stated that there would be a car race on the location. Two further locations announced were the Milwaukee Art Museum and the former Tower Automotive complex on Milwaukee's north side, then under redevelopment for mixed use as well as the city's equipment yard. Filming was scheduled to take place there after work was done in Chicago. On September 23, scenes were filmed at the former city hall in Detroit. On October 16, a scene in the later 1960s was shot at the Johnson Space Center in Houston, utilizing extras with period fashion and hairstyles. One day of shooting was also spent at the Angkor Wat temple complex in Cambodia. Other planned filming locations included Africa and China.[50] Though about 70 percent of the films live action footage was shot in 3-D using Arri Alexa and Sony F35 cameras, more than half of the film still had to be converted into 3-D in post production to fix technical flaws 3-D filming produces. Other footage that needed to be converted into 3-D in post production was either entirely computer generated or shot in the anamorphic format on 35mm film. 35mm film was used for scenes filmed in slow motion and scenes such as closeups of faces or shots of the sky which required higher image quality than the HD digital 3-D cameras could provide. 35mm cameras were also used for scenes where the 3-D cameras proved to be too heavy, or were subject to strobing or electrical damage from dust.  Principal photography officially concluded on November 9, 2010.

Dark of the Moon has been found to contain recycled footage from an earlier film directed by Michael Bay, The Island. Bay similarly recycled footage from his film Pearl Harbor in the 2007 film Transformers.

Accidents

Filming was temporarily delayed on September 2, 2010, when an extra was seriously injured during a stunt in Hammond, Indiana. Due to a failed weld, a steel cable snapped from a car being towed and hit the extra's car, damaging her skull. The extra, identified as Gabriela Cedillo, had to undergo brain surgery. The injury has left her permanently brain-damaged, paralyzed on her left side and her left eye stitched shut. Paramount admitted responsibility for the accident and covered all of Cedillo's medical costs. Nevertheless, Cedillo's family filed a lawsuit on October 5, citing seven counts of negligence against Paramount, D.W. Studios, and several other defendants (not including Bay), with total damages sought in excess of $350,000. Cedillo's attorney, Todd Smith, said, "This was an attractive 24-year old girl who had dreams and aspirations involving acting, and this kind of injury may well have a serious impact on her dreams. The filed complaint reads that "Cedillo has endured and will in the future endure pain and suffering; has become disfigured and disabled; has suffered a loss of the enjoyment of a normal life; has been damaged in her capacity to earn a living; has incurred and will in the future incur expenses for medical services, all of which are permanent in nature." In response to the suit, Paramount released the following statement: "We are all terribly sorry that this accident occurred. Our thoughts, prayers and best wishes are with Gabriela, her family and loved ones. The production will continue to provide all the help we can to Gabriela and her family during this difficult time."

A second accident occurred on October 11, 2010, in Washington, D.C.. While filming a chase scene at 3rd Street and Maryland Avenue, SW, a Metropolitan Police K9 Unit SUV struck the Camaro that portrays Bumblebee in the film. The area had been closed off by the Washington, D.C., police, and it is unclear why the SUV was there. Both drivers were uninjured, but the Camaro was severely damaged.

Effects

As with the previous Transformers installments, Industrial Light & Magic (ILM) was the main visual effects company for Dark of the Moon. ILM had been working on the pre-visualization for six months before principal photography started, resulting in 20 minutes worth of footage. Digital Domain also rendered 350 shots, including the characters Laserbeak, Brains, and Wheelie, the Decepticon protoforms concealed on the moon, the space bridge, and a skydiving sequence.

ILM's visual effects supervisor, Scott Farrar, said that "not only were the film's effects ambitious, they also had to be designed for 3-D", and explained the company's solutions for the new perspective: "We did make sure things are as bright as possible; Michael called up theatre owners to make sure they keep the lamps bright in the theatres... make everything a little sharper, because we know that through the steps, no matter what, when you get to the final screening things tend to go less sharp. On the last weekend of ILM's work on Dark of the Moon, the company's entire render farm was being used for the film, giving ILM more than 200,000 hours of rendering power a day—or equivalent to 22.8 years of rendering time in a 24-hour period. Farrar embraced the detail in creating giant robots for 3-D, making sure that in close-ups of the Transformers' faces "you see all the details in the nooks and crannies of these pieces. It's totally unlike a plain surface subject like a human head or an animated head." The supervisor said that Bay's style of cinematography helped integrate the robots into the scenes, as "Michael is keen on having foreground/midground/background depth in his shots, even in normal live-action shots. He'll say, ’Put some stuff hanging here!' It could be women's stockings or forks and knives dangling from a string out of focus – it doesn't matter, but it gives you depth, and focus depth, and makes it more interesting.

Considerable digital animation was required for the elaborate Driller as it was comprised of over 70,000 parts, significantly more than Optimus Prime's 10,000 parts.

The most complicated effects involved the "Driller", a giant snake-like creature with an eel-like body and spinning rotator blades, knives and teeth. In Revenge of the Fallen, it took 72 hours per frame to fully render Devastator for the IMAX format, which is approximately a frame amount of 4,000. For the Driller, which required the entire render farm, it was up to 122 hours per frame. The most complex scene involved the Driller destroying a computer-generated skyscraper, which took 288 hours per frame. For said sequence, ILM relied on its internal proprietary physics simulation engine to depict the destruction of the building, which included breaking concrete floors and walls, windows, columns and pieces of office furnishings. ILM digital production supervisor Nigel Sumner explained: "We did a lot of tests early on to figure out how to break the building apart exploring a lot of the procedural options. A building that's 70 feet tall – to go in and hand-score the geometry so when it fractures or falls apart – would be a time consuming laborious process. The floor of a building may be made of concrete. How does concrete fracture when it tears apart? The pillars would be made of a similar material but made of rebar or other engineering components. We'd look at how a building would blow apart and then choose the best tool to help achieve the properties of that during a simulation.

The scenes in Chicago were mostly shot on location, as Bay believed the plates had to really be shot in the actual city. Farrar was always fascinated with the idea of shooting on location, and then blending the film with computer-generated imagery. The visual effects team used aerial plates of the city's actual buildings and added destruction elements such as smoke, fire, debris, fighter planes, war, battles, and torn up streets. Four ILM employees also travelled to Chicago and photographed buildings from top to bottom at six different times of the day in order to create a digital model of the city to be used in certain scenes. ILM's crew designed many major action scenes, with many of the Chicago battle concepts coming from the helicopter shooting of the aerial plates.

Animator Scott Benza said Sentinel Prime had a face "more human-like than any of the other robots", having a more complex frame and "a greater number of plates" so it could be more expressive. ILM had based most of Sentinel Prime's features on Sean Connery, and after Leonard Nimoy was cast to voice the role, the effects were altered to incorporate Nimoy's acting as well. Every robot would take approximately 30 weeks to build visually. Originally, the fight between Sentinel Prime, Optimus Prime, and Megatron was considered to be on water in the Chicago River, but the budget was cut and the ILM realized that they would not want to present that version of the final battle to Bay, so they decided to have the battle take place on the bridge over the river. For a sequence where Bumblebee catches Sam and Lennox while transforming in mid-air, a digital double of Shia LaBeouf was combined with footage of the actor in high speed so that the effects team could time it for slow-motion.

Since Bay shoots all his films in anamorphic format, Dark of the Moon's representation would be "squeezed in" to distort the image, and ILM would add in the robots and "un-distort" the image. The ample variety of filming formats used - single camera, 3-D stereo rigs with two cameras, anamorphic and spherical lenses - proved a challenge, specially as ILM had a deadline to deliver the 2-D plates to the companies responsible for the 3-D conversion. ILM made 600 3-D shots, and Digital Domain had under 200, while Legend3-D, the lead 3-D conversion company of the film, completed 78 minutes of work on the film and finalized the work of approximately 40 minutes of challenging non-visual effects and 38 minutes of visual effects shots.

Music

See also: Transformers: Dark of the Moon - The Album and Transformers: Dark of the Moon – The Score

Composer Steve Jablonsky, who had before collaborated with Bay on The Island and the first two Transformers films, returned to compose the Dark of the Moon score. The score soundtrack was released on June 24, 2011, five days before the actual release of the film.

The album was originally set for release in June 28, 2011, but Amazon.com listed the album as unavailable while the album was still being listed for release during the week of the film's global release. It was available for download on Amazon on June 30, 2011, and the score currently features 17 pre-recorded tracks that are featured in the final film. The score's length is approximately 59:47. The album for the film was released on June 14, 2011. It consists of singles produced by different artists and bands, and rock and alternative tracks. American rock band Linkin Park composed the lead single for the film, "Iridescent", as they did with the first two films: "What I've Done" was used in the 2007 film and "New Divide" for the 2009 film. The music video for "Iridescent" was directed by Joe Hahn. Two other singles were released specifically for the soundtrack, "Monster" by Paramore and "All That You Are" by the Goo Goo Dolls. Several other unreleased songs make their debut on the album, including "The Pessimist" by Stone Sour and "The Bottom" by Staind. My Chemical Romance's song "The Only Hope for Me Is You" also appeared and can also be found on their fourth studio album Danger Days: The True Lives of the Fabulous Killjoys and on the soundtrack. The song was not exclusively for the movie, and was featured in the credits.

Marketing

An advertisement for the film on a bus located in Hong Kong

Most of the characters returned for Hasbro's new toyline, which was released on May 16, 2011.  In October 2010, Entertainment Tonight previewed the behind-the-scenes filming in Chicago. A two-minute teaser trailer was announced on November 27, and was posted to the Internet on December 9, 2010. A 30 second television advertisement for the film aired during Super Bowl XLV on Fox on February 6, 2011. The first full theatrical trailer was released on April 28, 2011. A 3-D trailer was released on May 20, 2011 with the release of Pirates of the Caribbean: On Stranger Tides 3-D, which would complete the promotional campaign for Dark of the Moon. The very first clip was released on May 18. A second clip was released the next day on May 19. The promotional costs brought the cost of producing and marketing the film to a total of $270 million.

Novelizations

Main article: Transformers: Dark of the Moon The Junior Novel

In May 2011, the novelization, junior novel, and graphic novel of Transformers: Dark of the Moon were released. Both the novel and the graphic novel featured Skids and Mudflap as supporting characters, but the characters were missing from the junior novel. The graphic novel made reference to several Autobots from the IDW Publishing tie-in comics who died in the stories between Revenge of the Fallen and Dark of the Moon. Another novel, written by Peter David, was published on May 24, 2011, and was released on only paperback. Though it is slightly different from the film, the novel still pertains to the topic and synopsis of the film it is based on in the outcome of the final battle. The novel features about 400 pages and is published by Del Ray Books. Its synopsis is:

All humankind was watching that day in 1969. And yet only a handful knew the real mission behind America’s triumph in the space race: to explore the alien ship that has crashed on the far side of the moon. Decades later, scientists are still struggling to understand the technology found on board—though with the treacherous Decepticons after it, a powerful force must be at stake. The only hope of averting a crisis is to reawaken Sentinel Prime, the long-lost leader of the Autobots—but who knows what else remains in the shadows, hidden from man and machine?

On June 14, 2011, Activision published a video game based on Dark of the Moon for the Xbox 360, PlayStation 3, Wii, Nintendo DS and Nintendo 3DS. The versions for Nintendo's consoles were developed by Behaviour Interactive, while the versions for the rest of the consoles were developed by High Moon Studios, who had previously developed Transformers: War for Cybertron. Electronic Arts released the game Transformers: Dark of the Moon on June 28, 2011 for Nokia Symbian smartphones, Apple products iPod Touch, iPhones, and iPadand Research In Motion's BlackBerry devices.

Release

Actress Rosie Huntington-Whiteley received mixed reviews for her performance in the film.

Transformers: Dark of the Moon premiered at the Moscow International Film Festival on June 23, 2011. Linkin Park performed a special outdoor concert in Red Square in Moscow on the same night in celebration of the event. Initially scheduled to be released on July 1, 2011, the release was brought forward to June 29, 2011. It was announced in November 2010 that unlike Transformers: Revenge of the Fallen, no scenes in the film were shot with IMAX cameras. Critical reception